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Our Unique Research Engagement Model Has Five Elements
In case you haven't noticed, we will produce more than 30 flagship Blueprint Reports this year. Each Blueprint Report encapsulates an entire market, profiles and rates all the key service providers and pulls together the process value chain, the key trends and dynamics. That's the core 30 services markets in the industry—across IT Services and BPO. That's a lot of research. On top of this, we produce service provider profiles, market sizing forecasts and a services price benchmarking service, PriceIndicator™, that the services industry has widely adopted. Service buyers, providers and advisors all pay us subscription fees to access these services. Today, enterprises make more and more service provider selection decisions with the insights from HfS Blueprints.
Want to find out how to get value from today’s RPA platforms? Or how much you should be paying to process insurance claims in Colombia? The good news is you can give us a call. But the bad news is you'll need to be a subscription client if you want us to answer the phone. Our subscription clients get time allowances for on-demand support with their strategies—whether quick-fire one-hour inquiries, or half-day strategy sessions. We also undertake custom strategy projects from time to time—whether it's a new market assessment study, a marketing strategy review or simply interviewing buyers to write about their experiences.
We attract more a million visits a year to our network of websites and have well over 100,000 subscribers to our ongoing research insights. We are constantly conducting quantitative and qualitative research studies with our network. These studies are the lifeblood of everything we do: sharing real-time market insights and dynamics with our clients, and performing exhaustive interviews with buyers to learn about their experiences and the performance of their service providers. We also get an average number of 500-1,500 people on our regularly scheduled webinars, which provide a forum to interact with our community and share research insights. Plus, our analysts conduct service provider reference calls independent of the same old rose-tinted clients that are the few willing to go on record regarding the performance of their service providers.
At HfS, we diversify our business across service buyers, service providers, consulting firms and investors. A firm that sells only to vendors/providers will see its growth restricted to a small universe of clients. HfS doesn’t have that governor on its growth.
In today's era of information overload, digital confusion, fantastical claims of "disruption," impending employment apocalypses, and just general confusion, there is more appetite than ever from enterprise service buyers to get together and decipher the reality from the marketing hype. At HfS, we have created the platform to bring together the global services community in private, unvarnished discussion forums. When we invite senior service buyers to attend our summits to get involved in our community, many sign up as research clients because they see up close how valuable the HfS experience is.
Our core value is simple: If you're going to give something away for free, it better be worth reading! Enticing someone to give up their precious time to read your insights can be challenging. Firms that can't create compelling insights, often stuff all their "research" behind a paywall and invest heavily in sales people to convince clients it's worth signing up.
However, a firm that can share a little bit of its experience up front leads to a less aggressive sale because prospects have already seen a glimpse of the goodies they will get when they become premium clients.
Building a global analyst brand in today's market is impossible if no one reads your work, networks with your analysts at your summits, and listens to edgy and informative webinars.