Press Releases

HfS Hires Andrew Milroy to Open Singapore Office, Driving Asia/Pacific Operations

April 03, 2017

Boston, London, and Singapore (4th April 2017) — HfS Research, The Services Research Company™, today announced a key executive hire to spearhead the firm's expansion into the Asia Pacific region.


Andrew Milroy, a well-known, and respected technology thought leader in Asia, joins HfS Research as Senior Vice President and Managing Director of HfS’ new APAC operation. Andrew will focus on generating content and thought leadership in all aspects of the digital economy in APAC. He will ensure that HfS’ leadership position in the IT services, Digital OneOffice enablement, automation and artificial intelligence markets is replicated in APAC. 


The new hire and the opening of an office in Singapore, where Andrew is based, bolsters the international expansion efforts of HfS Research, which has regional hubs in Cambridge Massachusetts in North America, Cambridge in England, Amsterdam in the Netherlands and Bangalore in India.


“Extending our research capabilities into APAC is critical to our future success. Our customers demand realistic insights into APAC markets in the HfS style, as opposed to turgid research where legacy analyst firms persist in repeating each other”, said HfS CEO and Chief Analyst, Phil Fersht. “Andrew is the guy who can do this, whom I’ve known and worked with for two decades. I am excited with the leadership, entrepreneurship, opportunism and fresh insights that Andrew brings to the team as our clients’ needs for real-time insight is becoming increasingly global.”


The APAC operation will deliver game-changing research with deep local insights. It will give Asian clients the tools and services that they need to grow. “HfS is the most innovative analyst firm and it continues to disrupt the industry,“ said Andrew. “I am thrilled to have the opportunity to help define the next generation of research models and to drive the HfS business in APAC. Asia is the world’s richest, most populous and most diverse continent. I am very excited to bring the HfS business model to this amazing region.”


Andrew has over 20 years of experience in the technology sector and has held leadership roles at IDC, NelsonHall and most recently, Frost & Sullivan. He has global experience, having worked in Europe, the United States, Australia and Asia. Andrew is based in Singapore, where he has lived for the past 7 years. In those 7 years, Andrew has developed a deep understanding of the business dynamics within different countries in APAC. Andrew has a valuable grasp of the complexity and diversity within the region. He has worked closely with clients in all the major APAC economies which gives him some unique perspectives.


About HfS Research

HfS Research is The Services Research Company™—the leading analyst authority and global community for business operations and IT services. The firm helps organizations validate and improve their global operations with world-class research, benchmarking and peer networking. HfS Research was named "Independent Analyst Firm of the Year for 2016" by the Institute of Industry Analyst Relations which voted on 170 other leading analysts. HfS Chief Analyst, Phil Fersht, was named Analyst of the Year in 2016 for the third time.

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Thom Erbé
Director of Digital Marketing
HfS Research 
[email protected]