Reetika Joshi
Reetika Joshi is a Principal Analyst at HfS Research. She currently tracks the outsourcing industry, with a special research focus on the BPO and Analytics services markets. She regularly contributes to HfS’ research content in the form of reports, rapid insights and blog posts. She also supports custom research and strategy projects; analyzing data, supporting client inquiry, conducting regular discussions and briefings with both buyers and providers, providing consultative, analytical and expert support to HfS clients.
Based in Pune, India, Reetika spent the last three years working with the sourcing research wing of business research and consulting firm ValueNotes. Her last profile as Project Manager encompassed a range of responsibilities including research product design and development (reports, models, etc. for the outsourcing community), managing custom research engagements, developing thought leadership through targeted content and community interaction, and supporting the business development team. Being a strong believer in the power of online communities, she was also responsible for driving the unit’s web and social media strategy and presence.
Reetika has undertaken several research assignments across the outsourcing spectrum, including market studies in niche BPO and KPO areas such as analytics, medical transcription, market research and e-learning. She has served clients through multiple bespoke research engagements, including in-depth competitive intelligence studies, market and investment opportunity assessments, demand-side surveys and marketing communication optimization for outsourcing buyers, providers, consultants and investors. Her work has appeared in many industry-relevant publications and websites, including Outsourcing magazine, Global Services Media and the Horses for Sources blog. She has presented her views on the state of the outsourcing at various conferences.
Reetika has completed her Masters in Marketing Management with distinction from Aston University, UK, receiving Beta Gamma Sigma honors. She was awarded the Accenture prize for Best Student on her course. Prior to this, she received her Bachelors in Business Administration with distinction from Symbiosis International University, India.
On a more personal note, she enjoys reading (fantasy series in particular), travelling to world heritage sites, watching the odd foreign/independent film, kicking back with strategy/simulation gaming, and lastly, rooting for Google Android and the open source community.
If you have any questions regarding her work, would like to exchange ideas, or just say hello, then reach out at reetika@hfsresearch.com.
