David Cushman

Based near Cambridge UK, David Cushman is a Digital Strategy and Innovation Expert with experience in start-up, scale-up, and large scale digital transformation programs.

With a combination of tech nous (from Data and CRM to NBA, ML and AI) through to analytics and human behavior and practice leadership in CX/digital strategy, David is an integral part of the HFS OneOffice Platform dream team.

He has a lifelong fascination for ‘what-comes-next’ – always seeking to understand the impact of emerging technologies on how we live, work and create value.

David is a published author (The 10 Principles of Open Business – Palgrave-Macmillan 2014) and an experienced Tier-1 Services Consulting Director.

He holds a Joint Honours Degree from Essex University in Philosophy & Sociology, enjoys reading, writing, traveling and thinking (exploration of all kinds), embraces change and always seeks the learning opportunity. But for all that he has supported Leeds United Football Club since he was seven years old. Some things just can’t be unlearned.

Content By David Cushman

Highlight Report

Unqork’s marketplace piles pressure on low-code, no-code laggards

The rapid rise of low-code, no-code makes it harder than ever for technology leaders to ignore. Now no-code champion Unqork is popping the champagne to mark the launch of the world’s first no-code marketplace, ramping up the pressure on those...

Point of View

Set structure and get business-wide buy-in to achieve value at scale with automation

Global health services company Cigna is setting the pace for automation use at a strategic scale—accelerating value realization from $2 million to more than $100 million within a year. To achieve this kind of traction with automation requires much more...

Point of View

Pfizer’s vaccine proves the Power of Emerging Tech when the Burning Platform is Red Hot

The combination of emerging technologies Pfizer brought together to win the race to deliver a safe COVID-19 vaccine should be a wake-up call for every organization still pondering its operational engagement with artificial intelligence (AI), smart analytics, and automation. Under...

Highlight Report

Cutover aims to orchestrate and automate the digital workforce

Against the background of the hype around Intelligent Automation, Cutover is operationalizing the application lifecycle whilst blending the human and machine activities of delivering those applications. It is doing it by delivering on a highly differentiated value proposition: A SaaS...

Highlight Report

Salesforce DevOps solution provider Gearset gears up for US expansion

Cambridge UK start-up Gearset, is scaling fast and headed for the US, on the back of burgeoning demand for its Salesforce DevOps. Its deployment engine and supporting DevOps, backup, and release management solutions are already helping teams with Salesforce DevOps...

Hot Vendor

HFS OneOffice™ Hot Vendors: Q2 2021

The HFS OneOffice™ Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the OneOffice. HFS analysts regularly speak with numerous exciting start-ups and emerging players. We designate a select group as the HFS...

Highlight Report

Robocorp RPA is coming for the middle market

Robocorp Technologies Inc. is on a mission to bring robotic process automation to more enterprises after landing a $21 million early-stage round of funding. The deal follows hot on the heels of Robocorp being named a OneOffice Hot Vendor in...

Hot Vendor

Hot Vendors Compendium 2018-2021

The HFS Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the HFS OneOffice. HFS analysts speak with numerous exciting startups and emerging players and designate a select group as the HFS Hot...

Highlight Report

Resolve Systems adds Ayehu to progress end-to-end IT automation offering toward self-healing

IT automation and orchestration provider Resolve Systems has acquired its peer Ayehu to expand its offerings from customizable support for complex environments, to include low-code out-of-the-box automation. Ayehu – based in San Jose, California and bootstrapped in 2007, secured external...

Highlight Report

Record investment in Neo4j suggests, maybe it IS all about relationships

Graph database business Neo4j has taken the largest Series F investment in database history - landing $325m to accelerate its cloud portfolio, invest in enhanced machine learning models to unlock new predictions, and expand its global footprint. Graph databases are...

Highlight Report

Precisely acquires Winshuttle for process automation and data management

Data Integrity specialists Precisely have added on Process Automation and Master Data Management with the acquisition of Winshuttle. Precisely’s data integrity software is used by 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. It...

Highlight Report

ElectroNeek carves partner-friendly RPA niche with unlimited bots

RPA vendor ElectroNeek’s mid-sized enterprise and Managed Service Provider-friendly (MSP) model saw its license revenues soar 400% in 2020 – and the company reach a valuation of $105m on a $20m raise of Series A funding in June 2021. ElectroNeek...

Highlight Report

Roboyo acquires AKOA and stakes claim to intelligent automation services crown

Roboyo is claiming the crown of ‘world’s biggest intelligent automation professional services company’ with its acquisition of Stockholm-based Another Kind of Automation (AKOA). The two had been going toe-to-toe for business in the DACH area (Germany-Austria-Switzerland) making this deal an...

Highlight Report

NTT DATA scales product-focused digital transformation

Japanese multinational SI NTT DATA has announced its intent to acquire former HFS OneOffice Hot Vendor Nexient. It’s a move that would bring scale to NTT DATA’s application development and modernization capabilities in its largest market – the US. Nexient...

Highlight Report

Kofax captures PSIGEN – adds innovation-friendly tools

Intelligent document processing and workflow transformation vendor Kofax is extending its document capture, content management, and workflow automation capabilities with the acquisition of PSIGEN. At the same time, California-based Kofax is rolling out a new version of its workflow orchestration...

Point of View

NA learns fast from process intelligence pilots

Europe’s leadership in piloting process intelligence (process mining and process discovery), when tracked across companies of all sizes, does not convert to application at scale when we ask the Global 2000. When HFS investigated the process intelligence market in Q3...

Highlight Report

Process platform EvoluteIQ accelerates its evolution

Low-code business process automation platform provider EvoluteIQ is going through its own accelerated evolution - almost trebling its headcount in the last six months. The rapid adaptation has been driven by strong demand, and robust revenues delivered in the form...

Highlight Report

Camunda got to Mars. With $100m they can go further

Camunda's open-source approach has already delivered some impressive reach – as far as Mars if you include NASA's use of their open-source automation to process data from the Perseverance lander. The Germany-based company has raised a $100m in its latest...

Data Viewpoint

North America Scales Emerging Tech Fastest

Executives based in North America are blazing a trail in the adoption of emerging technologies – moving fastest from pilots to scale with an eye placed firmly on the promised benefits. But their ultimate success depends on taking their people...

Data Viewpoint

Quantum Comes of Age

Quantum computing is coming of age in the enterprise with 86% of the respondents in the May 2021 HFS Pulse survey (representing 801 of the global 2000) reporting that they are either piloting, implementing in a few areas, or applying...

Data Viewpoint

Emerging Tech Challenges

Investing in emerging technologies is prioritized by respondents in the May 2021 HFS Pulse survey. Over 70% of the 801 representatives of global 2000 companies expect to increase their stake. This reflects the increasing value placed on technologies such as...

Highlight Report

Basware puts procurement pros on data-driven diversity fast-track

Supplier management solution Basware has added diversity data to give enterprises a view of who is in control of the companies they may plan to do business with. Finnish-headquartered Basware – a global provider of networked accounts-payable automation and cloud-based...

Highlight Report

HFS Highlight: Redwood Software gets multi-million injection to drive the automation agenda beyond RPA

Redwood Software, an IT and business automation provider, has announced a $380million strategic investment from private equity fund Turn/River Capital. The announcement stands out for two reasons. First, it is a significant amount for an automation segment that is rarely...

Highlight Report

HFS Highlight: Appian bets on simplified pricing to scale enterprise impact

The digital demands of the pandemic proved the benefits of low-code in delivering the agility now demanded by a change-hungry, fast-paced, new ‘business metabolism’ in the enterprise, says Appian CEO Matt Calkins. Appian has responded with all-you-can-eat pricing to encourage...

Highlight Report

HFS Highlight: Workato doubles down on Europe after surge in customers and use

Workato’s integration-led automation capabilities have made it a hit in Europe with a 289% increase in data use on its platform in the EMEA region in the last 12 months. By way of response, the business is doubling its investment...

Highlight Report

HFS Highlight: Hive brings cloud-enabled AI to the battle against hate speech – and bags $50m in Series D funding

A cloud-enabled AI start-up, with a crowdsourced two-million-strong distributed workforce and a timely solution to tackle content moderation in social media, has raised $50m of Series D on a $2b valuation. San Francisco-based Hive has established a strong presence for...

Highlight Report

HFS Highlight: IBM eyes deal with Turbonomic to help it get closer to full-stack observability

IBM’s intention to acquire applications resource management (ARM) and network performance management (NPM) provider Turbonomic for a reported $2bn is focused on an area that rarely makes the big headlines: Observability. Observability is the extension of, or some purists say,...

Highlight Report

HFS Highlight: Automation investment boom sees ProcessMaker take $45m in first outside investment

Low-code and open-source workflow automation vendor ProcessMaker has taken its first outside investment since its launch in 2008 - raising $45m in Series A funding. Based in Durham, North Carolina, ProcessMaker has been bootstrapped until now, on a journey that...

Highlight Report

HFS Highlight: $3 billion Boomi sets new customer records as speculation mounts about Dell being ready to put up the ‘for sale’ signs

Boomi – the leading integration Platform-as-a-Service (IPaaS) provider is setting new customer records amid rumors the business may be sold off by owner Dell. In April it made announcements on ‘unprecedented’ customer growth, Boomi’s new availability in the AWS Marketplace,...

Point of View

To win trust, business leaders must take control of AI

Business leaders must get ahead of artificial intelligence (AI) and understand how and why their machines make decisions. By doing so, they can both maximize their data strategies’ success and give customers and employees the confidence and evidence they need...

Highlight Report

HFS Highlight: Leaders must battle hard to avoid being de-railed on their journey to cloud native

People and culture must be business leaders’ highest priorities as they grapple with the continuing – and in many cases deepening – impact of the pandemic on their journey to becoming Cloud Native. Gathered for an HFS (supported by Wipro)...

Data Viewpoint

HFS Data Viewpoint: In a work-from-anywhere economy, cybersecurity and cloud have become mission critical for doing business

The current pandemic economy has focused C-suite minds to prioritize the most pressing tech issues. HFS data, collected with the support of BluePrism, for our report ‘Your workforce has changed – Now the C-suite must adopt a NATIVE automation mindset’,...

Data Viewpoint

HFS Data Viewpoint: Native Automation is arriving fast – but the augmented workforces it promises are not evenly distributed

Investment in automation accelerated across the board as a result of the impact of Covid-19. HFS data, collected with the support of BluePrism, for our report ‘Your workforce has changed – Now the C-suite must adopt a NATIVE automation mindset’,...

Point of View

OneOffice skills critical for survival continue to be under-invested

Digital Fluency – the ability to drive the seamless interplay between business and technology - is recognized as the most urgent business skill to ramp up in today’s pandemic-accelerated rush-to transformation. But investment in Digital Fluency is lagging behind –...

Point of View

A Cloud Native mindset avoids swapping one technical debt for another

IT leaders can side-step costly challenges in cloud adoption if they maintain a OneOffice Mindset within a structured, innovation-focused journey to cloud-native culture - and beyond. Despite all the marketing noise around technological capabilities such as containerization and microservices, the...

Point of View

OneOffice, One World - The pandemic must inspire us to address climate change - which has no vaccination

If there is one lesson we will eventually take from COVID-19, it’s the paranoia that government and business leaders now live with: the constant fear that a crisis like this could ever catch them cold again. This paranoia must spur...

Hot Vendor

HFS OneOffice Hot Vendors Q1 2021

The HFS Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the Digital OneOffice. HFS analysts speak with numerous exciting startups and emerging players. We designate a select group as the HFS Hot...

Highlight Report

HFS Highlight: Solink’s new use cases enable work-from-anywhere managers to build better brick-and-mortar experiences

Video and analytics business Solink has seen demand for its cloud-based video surveillance platform rocket during the pandemic. That demand has been driven in large part by the expansion beyond security and anti-fraud use cases, into operational services - as...

Point of View

Automation Anywhere lobs a Hail Mary pass to Google, hoping to make its cloud-native automation dreams come true

The recent partnership between Google and Automation Anywhere (AA) has a lot more meat to it than your usual “we now integrate with…” RPA (robotic process automation) announcement. The need to automate processes in the cloud to deliver the data...

Point of View

Work-from-anywhere economy drives a huge reliance on customer data platforms

When companies with the size and stature of Aetna, Amazon, Nationwide Insurance, Microsoft, and Unilever commit to maintaining a hybrid work model well beyond COVID-19—when home working is encouraged—then businesses must prepare for a seismic shift in not just how,...

Highlight Report

HFS Highlight: Quorum becomes energy’s big beast of BPM

The energy industry has a new big beast in business process management – in a merger and acquisition promising fast-track benefits for digital transformation customers. Houston-headquartered Quorum Software – the oil and gas industry digital transformation platform named an HFS...

Highlight Report

HFS Highlight: WorkFusion’s Series F $220M war chest – a lot of money – not a lot of surprises

WorkFusion’s $220m Series F investment injection will be spent going deeper into the banking and financial services and insurance (BFSI) sectors – a strategy which if executed well could make it the dominant industry-specific automation choice in the lucrative category....

Data Viewpoint

HFS Data Viewpoint: The race for innovation advantage: Tech company R&D spend versus VC investment in US start-ups

If you want to know the future – invent it – so the saying goes. And if you invent it, there’s a good chance you own it. No wonder R&D and VC investment is accelerating. Salesforce’s total R&D spend of...

Data Viewpoint

HFS Data Viewpoint: Emerging Tech leaders: Update your roadmaps and aim high to take advantage of this hot investor market

  Conventional wisdom has it that tech company valuations equal single digit multiples of their revenue. With strong elements of recurring revenue and good growth potential, that can rise to low double-digits. But these are not conventional times. Today we...

Point of View

Adopt Design Thinking to Craft Your Work-from-Anywhere Future

Design thinking is re-emerging as a critical transformational activity in 2021 as enterprise leaders move beyond their "fix-and-survive" mode to compete effectively in the "work-from-anywhere" economy Design thinking is an iterative process for solving problems creatively, fleshing out the desired...

Data Viewpoint

HFS Data Viewpoint: 2021 Hyper Hype: How UiPath’s bubble has blown (even) bigger than the most admired enterprise apps 

The S&P 500 price-to-sale ratio (with an overall valuation of 2.85 x revenue) may be riding at an all-time high as we get rolling in 2021 – but it’s a drop in the ocean compared to the wonder numbers bubbling...

Data Viewpoint

HFS Data Viewpoint: Covid accelerates OneOffice interdisciplinary culture of data-fuelled, real-time adaptability

Covid-19 is accelerating a shift towards a OneOffice work culture, rapidly evolving from siloed working to interdisciplinary collaboration, prioritizing inclusivity and amplifying data-powered decision-making in every process as the enterprise shapes post-Covid ways of working. We asked 400 executives from...

Highlight Report

HFS Highlight: The OneOffice Emerging Tech Stack enables enterprise-wide decision-making when certainty is in short supply

Today’s C-suite are tackling a tsunami of uncertainty that established, deterministic rules-based business processes are ill-equipped to make sense of, let alone make value from. HFS Research’s OneOffice Emerging Tech Platform (Exhibit One) advocates what enterprises need to thrive in...

Data Viewpoint

HFS Data Viewpoint: OneOffice Mindset in demand in the race for talent

Talent is the top enabler of the HFS OneOffice drive toward true digital transformation. Fifty percent (50%) of high-performing Global 2000 companies are retraining existing employees and 46% plan to hire for digital mindsets and specific skillsets that will help...

Point of View

Marketers need customer data platforms to accelerate to OneOffice success

Customer data platforms meet three critical “must-haves” for marketers—cloud, speed, and anticipation Customer data platforms (CDPs) meet three urgent needs for marketers to champion a OneOffice mindset. The cloud-based platforms can handle the pandemic-accelerated trend to work from anywhere, they...

Highlight Report

HFS Highlight: OneOffice Emerging Tech is the nervous system to make transformation real

The gap between concept and reality in enterprise-wide digital transformation is finally closed - by OneOffice Emerging Tech Until now, we lacked clarity on the detail of how to engineer the move from the idyll of a strategist’s vision of...