David Cushman

Based near Cambridge UK, David Cushman is a Digital Strategy and Innovation Expert with experience in start-up, scale-up, and large scale digital transformation programs.

With a combination of tech nous (from Data and CRM to NBA, ML and AI) through to analytics and human behavior and practice leadership in CX/digital strategy, David is an integral part of the HFS OneOffice Platform dream team.

He has a lifelong fascination for ‘what-comes-next’ – always seeking to understand the impact of emerging technologies on how we live, work and create value.

David is a published author (The 10 Principles of Open Business – Palgrave-Macmillan 2014) and an experienced Tier-1 Services Consulting Director.

He holds a Joint Honours Degree from Essex University in Philosophy & Sociology, enjoys reading, writing, traveling and thinking (exploration of all kinds), embraces change and always seeks the learning opportunity. But for all that he has supported Leeds United Football Club since he was seven years old. Some things just can’t be unlearned.

Content By David Cushman

Highlight Reports

Camunda got to Mars. With $100m they can go further

Camunda's open-source approach has already delivered some impressive reach – as far as Mars if you include NASA's use of their open-source automation to process data from the Perseverance lander. The Germany-based company has raised a $100m in its latest...

Points of View

HFS Data Viewpoint: North America Scales Emerging Tech Fastest

Executives based in North America are blazing a trail in the adoption of emerging technologies – moving fastest from pilots to scale with an eye placed firmly on the promised benefits. But their ultimate success depends on taking their people...

Points of View

HFS Data Viewpoint: Quantum Comes of Age

Quantum computing is coming of age in the enterprise with 86% of the respondents in the May 2021 HFS Pulse survey (representing 801 of the global 2000) reporting that they are either piloting, implementing in a few areas, or applying...

Points of View

HFS Data Viewpoint: Emerging Tech Challenges

Investing in emerging technologies is prioritized by respondents in the May 2021 HFS Pulse survey. Over 70% of the 801 representatives of global 2000 companies expect to increase their stake. This reflects the increasing value placed on technologies such as...

Highlight Reports

Basware puts procurement pros on data-driven diversity fast-track

Supplier management solution Basware has added diversity data to give enterprises a view of who is in control of the companies they may plan to do business with. Finnish-headquartered Basware – a global provider of networked accounts-payable automation and cloud-based...

Highlight Reports

HFS Highlight: Redwood Software gets multi-million injection to drive the automation agenda beyond RPA

Redwood Software, an IT and business automation provider, has announced a $380million strategic investment from private equity fund Turn/River Capital. The announcement stands out for two reasons. First, it is a significant amount for an automation segment that is rarely...

Highlight Reports

HFS Highlight: Appian bets on simplified pricing to scale enterprise impact

The digital demands of the pandemic proved the benefits of low-code in delivering the agility now demanded by a change-hungry, fast-paced, new ‘business metabolism’ in the enterprise, says Appian CEO Matt Calkins. Appian has responded with all-you-can-eat pricing to encourage...

Highlight Reports

HFS Highlight: Workato doubles down on Europe after surge in customers and use

Workato’s integration-led automation capabilities have made it a hit in Europe with a 289% increase in data use on its platform in the EMEA region in the last 12 months. By way of response, the business is doubling its investment...

Highlight Reports

HFS Highlight: Hive brings cloud-enabled AI to the battle against hate speech – and bags $50m in Series D funding

A cloud-enabled AI start-up, with a crowdsourced two-million-strong distributed workforce and a timely solution to tackle content moderation in social media, has raised $50m of Series D on a $2b valuation. San Francisco-based Hive has established a strong presence for...

Highlight Reports

HFS Highlight: IBM eyes deal with Turbonomic to help it get closer to full-stack observability

IBM’s intention to acquire applications resource management (ARM) and network performance management (NPM) provider Turbonomic for a reported $2bn is focused on an area that rarely makes the big headlines: Observability. Observability is the extension of, or some purists say,...

Highlight Reports

HFS Highlight: Automation investment boom sees ProcessMaker take $45m in first outside investment

Low-code and open-source workflow automation vendor ProcessMaker has taken its first outside investment since its launch in 2008 - raising $45m in Series A funding. Based in Durham, North Carolina, ProcessMaker has been bootstrapped until now, on a journey that...

Highlight Reports

HFS Highlight: $3 billion Boomi sets new customer records as speculation mounts about Dell being ready to put up the ‘for sale’ signs

Boomi – the leading integration Platform-as-a-Service (IPaaS) provider is setting new customer records amid rumors the business may be sold off by owner Dell. In April it made announcements on ‘unprecedented’ customer growth, Boomi’s new availability in the AWS Marketplace,...

Points of View

To win trust, business leaders must take control of AI

Business leaders must get ahead of artificial intelligence (AI) and understand how and why their machines make decisions. By doing so, they can both maximize their data strategies’ success and give customers and employees the confidence and evidence they need...

Highlight Reports

HFS Highlight: Leaders must battle hard to avoid being de-railed on their journey to cloud native

People and culture must be business leaders’ highest priorities as they grapple with the continuing – and in many cases deepening – impact of the pandemic on their journey to becoming Cloud Native. Gathered for an HFS (supported by Wipro)...

Points of View

HFS Data Viewpoint: In a work-from-anywhere economy, cybersecurity and cloud have become mission critical for doing business

The current pandemic economy has focused C-suite minds to prioritize the most pressing tech issues. HFS data, collected with the support of BluePrism, for our report ‘Your workforce has changed – Now the C-suite must adopt a NATIVE automation mindset’,...

Points of View

HFS Data Viewpoint: Native Automation is arriving fast – but the augmented workforces it promises are not evenly distributed

Investment in automation accelerated across the board as a result of the impact of Covid-19. HFS data, collected with the support of BluePrism, for our report ‘Your workforce has changed – Now the C-suite must adopt a NATIVE automation mindset’,...

Points of View

OneOffice skills critical for survival continue to be under-invested

Digital Fluency – the ability to drive the seamless interplay between business and technology - is recognized as the most urgent business skill to ramp up in today’s pandemic-accelerated rush-to transformation. But investment in Digital Fluency is lagging behind –...

Points of View

A Cloud Native mindset avoids swapping one technical debt for another

IT leaders can side-step costly challenges in cloud adoption if they maintain a OneOffice Mindset within a structured, innovation-focused journey to cloud-native culture - and beyond. Despite all the marketing noise around technological capabilities such as containerization and microservices, the...

Points of View

OneOffice, One World - The pandemic must inspire us to address climate change - which has no vaccination

If there is one lesson we will eventually take from COVID-19, it’s the paranoia that government and business leaders now live with: the constant fear that a crisis like this could ever catch them cold again. This paranoia must spur...

Hot Vendors

HFS OneOffice Hot Vendors Q1 2021

The HFS Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the Digital OneOffice. HFS analysts speak with numerous exciting startups and emerging players. We designate a select group as the HFS Hot...

Highlight Reports

HFS Highlight: Solink’s new use cases enable work-from-anywhere managers to build better brick-and-mortar experiences

Video and analytics business Solink has seen demand for its cloud-based video surveillance platform rocket during the pandemic. That demand has been driven in large part by the expansion beyond security and anti-fraud use cases, into operational services - as...

Points of View

Automation Anywhere lobs a Hail Mary pass to Google, hoping to make its cloud-native automation dreams come true

The recent partnership between Google and Automation Anywhere (AA) has a lot more meat to it than your usual “we now integrate with…” RPA (robotic process automation) announcement. The need to automate processes in the cloud to deliver the data...

Points of View

Work-from-anywhere economy drives a huge reliance on customer data platforms

When companies with the size and stature of Aetna, Amazon, Nationwide Insurance, Microsoft, and Unilever commit to maintaining a hybrid work model well beyond COVID-19—when home working is encouraged—then businesses must prepare for a seismic shift in not just how,...

Highlight Reports

HFS Highlight: Quorum becomes energy’s big beast of BPM

The energy industry has a new big beast in business process management – in a merger and acquisition promising fast-track benefits for digital transformation customers. Houston-headquartered Quorum Software – the oil and gas industry digital transformation platform named an HFS...

Highlight Reports

HFS Highlight: WorkFusion’s Series F $220M war chest – a lot of money – not a lot of surprises

WorkFusion’s $220m Series F investment injection will be spent going deeper into the banking and financial services and insurance (BFSI) sectors – a strategy which if executed well could make it the dominant industry-specific automation choice in the lucrative category....

Points of View

HFS Data Viewpoint: The race for innovation advantage: Tech company R&D spend versus VC investment in US start-ups

If you want to know the future – invent it – so the saying goes. And if you invent it, there’s a good chance you own it. No wonder R&D and VC investment is accelerating. Salesforce’s total R&D spend of...

Points of View

Adopt Design Thinking to Craft Your Work-from-Anywhere Future

Design thinking is re-emerging as a critical transformational activity in 2021 as enterprise leaders move beyond their "fix-and-survive" mode to compete effectively in the "work-from-anywhere" economy Design thinking is an iterative process for solving problems creatively, fleshing out the desired...

Points of View

HFS Data Viewpoint: 2021 Hyper Hype: How UiPath’s bubble has blown (even) bigger than the most admired enterprise apps 

The S&P 500 price-to-sale ratio (with an overall valuation of 2.85 x revenue) may be riding at an all-time high as we get rolling in 2021 – but it’s a drop in the ocean compared to the wonder numbers bubbling...

Points of View

HFS Data Viewpoint: Covid accelerates OneOffice interdisciplinary culture of data-fuelled, real-time adaptability

Covid-19 is accelerating a shift towards a OneOffice work culture, rapidly evolving from siloed working to interdisciplinary collaboration, prioritizing inclusivity and amplifying data-powered decision-making in every process as the enterprise shapes post-Covid ways of working. We asked 400 executives from...

Highlight Reports

HFS Highlight: The OneOffice Emerging Tech Stack enables enterprise-wide decision-making when certainty is in short supply

Today’s C-suite are tackling a tsunami of uncertainty that established, deterministic rules-based business processes are ill-equipped to make sense of, let alone make value from. HFS Research’s OneOffice Emerging Tech Platform (Exhibit One) advocates what enterprises need to thrive in...

Points of View

Marketers need customer data platforms to accelerate to OneOffice success

Customer data platforms meet three critical “must-haves” for marketers—cloud, speed, and anticipation Customer data platforms (CDPs) meet three urgent needs for marketers to champion a OneOffice mindset. The cloud-based platforms can handle the pandemic-accelerated trend to work from anywhere, they...

Highlight Reports

HFS Highlight: OneOffice Emerging Tech is the nervous system to make transformation real

The gap between concept and reality in enterprise-wide digital transformation is finally closed - by OneOffice Emerging Tech Until now, we lacked clarity on the detail of how to engineer the move from the idyll of a strategist’s vision of...

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