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HFS Acquires Digital Agency Quigley Media to Intensify its Research Impact
New York and London (July 19, 2019) - HFS Research, the leading analyst firm covering digital business operations and disruptive technologies, has acquired digital marketing agency Quigley Media to boost its capabilities in influencing global enterprises to be more competitive in the age of disruption.
The acquisition is part of HFS Research’s long-term commitment to provide the technology and business operations industry with analyst insight that shapes the future, engaging millions of enterprise leaders with realistic experiences to thrive in the hyperconnected economy.
Quigley Media Founder Tom Quigley will join HFS Research as Chief Marketing Officer with a global remit to expand the HFS Research brand and influence across key industries.
Tom Quigley has deep domain experience of marketing in the technology and services industry having a lengthy career with both enterprise customers and suppliers, such as Capita and Prudential, before establishing Quigley Media to serve the markets in the US, UK and central and eastern Europe.
Commenting on the acquisition, Phil Fersht, CEO and Chief Analyst, stated, “This digital marketing acquisition significantly enhances our ability to influence key markets. We founded HFS as a disruptive analyst firm to exploit social media and digital channels and adding Quigley Media to the fold puts up in great shape to lead the next wave of analyst services”.
Fersht continues, “As well as enhancing our own digital marketing capability, we’ll be further enhancing our range of services to continue to help our clients innovate and be more competitive in their markets.”
Tom Quigley said, “HFS Research has been disrupting the analyst market for almost ten years now and I’m delighted to be working with Phil and the team to continue the trend. HFS will be bringing to the market a broader proposition of connected offerings and knowledge of the underlying technology, governance and operations needed to build meaningful connections with customers. This will undoubtedly help our clients as they navigate the digital operations landscape.”
About HFS Research
HFS’ mission is to provide visionary insight into major innovations impacting business operations, including automation, artificial intelligence, blockchain, digital business models, and smart analytics.
We focus on the future of operations across key industries. We influence the strategies of enterprise customers to develop operational backbones to stay competitive and partner with capable services providers, technology suppliers, and third-party advisors.
To learn more about HfS Research, please email [email protected].
Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. Photos of Mr. Tom Quigley (see bio) are available from HfS Research.