Points of View

AI-infused whisky? What’s next?! Consider AI’s potential for mass customization.

Oct 16, 2019 Miriam Deasy


Swedish house Mackmyra created a blend of single malt whisky, Intelligens, using AI with cloud-based compute and infrastructure services from Microsoft Azure coupled with data science expertise from Finnish services partner Fourkind. The whisky itself took center stage at a recent event marking its launch—it was delightful, with vanilla, citrus, and pear on both the nose and mouth. 


HFS liked the potential applicability of this experimental foray using machine learning (ML) to generate the blend recipe. It demonstrates an approach to achieving mass customization across a range of domains with a design element at their core, such as food, drink, clothing, and shoes.



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