Points of View

Ditch the diesel: How to go ‘Straight to digital’ at a pace that works for you

Jan 24, 2020 Melissa O'Brien




Market disruptors like Lemonade and Tesla are captivating customers and forcing incumbent players to change how they operate. When an enterprise goes “straight to digital,” it is has decided that enough is enough. It wants an operating model that is digital to the core. The silos and sluggish delivery associated with legacy outsourcing arrangements are no longer acceptable. The December 2019 HFS roundtable in New York City, supported by Wipro and featuring guest speaker Sandeep Dadlani, Chief Digital Officer of Mars, discussed the “straight to digital” trend from a Why? What? and How? perspective.  


In a recent blog post entitled Why going straight to digital from your legacy outsourcing engagement is like buying a Tesla, HFS CEO Phil Fersht highlights the frustration enterprises feel by being stuck with legacy outsourcing arrangements. Providers have been allowing little wiggle room for clients to make investments to do anything differently, and, as a consequence, maintain the status quo of antiquated operations. Fersht likens this growing impatience to how the owner of a petrol car feels when they desire the cost savings and environmental advantage associated with an electric car but is stuck with legacy mechanics (service providers) that have no clue about the inner workings of a Tesla.  


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