Points of View

When you think of Redwood software, don’t think “RPA”; think “finance automation” instead

When an area becomes hot, many vendors want to be in it, but when it cools down, they start reconsidering labels. In the case of robotic process automation (RPA), we’ve seen myriad vendors hailing from all types of automation diving in. The way we as analysts group vendors’ offerings into categories doesn’t always make it easy for vendors to find the perfect fit. Once categorized, if the desired “surfing of the trend wave” does not deliver the desired growth, then a shift may be required. And pivoting is often a sensible move, especially where there is a logical justification.

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