Points of View

Digital 1.0: It is really all about speed

Most of digital to date, Digital 1.0 if you will, has improving speed of response as a primary strategic imperative. For a transaction to be “digital”, it must be immediate enough to react to a customer’s enquiry in real time, via interactive tools and smartly automated processes. For an organization to be “digital”, it must be able to answer most customer queries in real time, catering to customers’ needs as they happen.