Points of View

Blockchain can underpin your gig economy model ensuring you don’t face Uber-level scrutiny

If there’s one thing that’s clear, the gig economy has hit global markets with force. While the recent Uber IPO and the subsequent protests from drivers are still in the headlines, the reality is that gig work is far from over. As controversial as the gig economy is, the MBO Partners State of Independence report found that 41.8 million workers in the US are now self-employed and generate $1.3 trillion in revenue. It has led to the emergence of the likes of Uber and Deliveroo, and it is nearly impossible to ignore. For most enterprises, the conscious risk is more from the innovative and disruptive business models these firms offer, but there are also lessons to be learned in how they attract and manage talent. In a market where talent wards crop up everywhere, your enterprise must embrace innovative talent models from the consumer market. This piece will examine the role of blockchain in underwriting the modern gig economy, and the benefits it can bring to gig economy intermediaries and its workers.

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