Points of View

Cut Through Innovation Center Hype to Maximize Value

Mar 29, 2019 Melissa O'Brien

If you’re an enterprise services customer, you’re probably getting invitations right and left to visit innovation labs, design hubs, or insight centers. You are probably wondering, “Why should I visit?” and “What’s in it for me?” HFS Research recently visited Wipro’s innovation center in Silicon Valley for its Next Gen CRM event, and we have the ins and outs of navigating your next innovation center visit (or the next trendy term du jour).


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