Points of View

Look to BenefitsPlace as an example of an emerging hyperconnected ecosystem for insurance

Jun 14, 2019 Reetika Fleming

HFS’ recent coverage outlines how important it is for insurance carriers to explore new consumer and business ecosystems to serve new customer needs. We found an example of one such ecosystem Benefitfocus, an employer benefits and enrollment platform provider. It’s been one year since the launch of its connected consumer platform BenefitsPlace™; the company recently laid out its progress and future plans at its One Place event. Benefitfocus has some solid fundamentals in place to help it take a central role as an ecosystem owner in the next few years. Distribution and channel leaders in L&A (life and annuity) and P&C (property and casualty) insurance should watch the BenefitsPlace platform closely as they seek new distribution avenues to get closer to customers.

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