Points of View

MANUFACTURERS NEED INTEGRATED AUTOMATION SYSTEMS TO ENABLE MASS PERSONALIZATION

Jul 29, 2019 Tanmoy Mondal


Zara recently announced that it would soon allow customers to embroider their names onto denim clothing; it will launch this service in three Zara stores in Amsterdam, Barcelona, and Milan (read this article for more details). For a fast-fashion brand like Zara, the challenge is to fulfill customers’ requests quickly and at minimum cost. In this PoV, we outline the structure of an integrated and intelligent automation system for manufacturers to cater to the mass personalization requirements of digital businesses. The manufacturing industry was an early adopter of automation as it welcomed robotics long ago. Now is the time for the industry to embrace the next frontier of industrial automation by integrating various adjacent technology stacks to enable mass personalization.

 

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