Points of View

No-deal Brexit will Paralyze Data Initiatives for Multi-nationals

With Theresa May’s EU-approved Brexit deal overwhelmingly rejected by the UK parliament, the prospect of a “no-deal Brexit”, with all of its uncertainty, is becoming a realistic potential scenario.

With this scenario as a backdrop for some hearty British pessimism, it’s all too easy to find predictions of dystopia - from food shortages to unprecedented social upheaval. But, hidden away in the background, came a sobering warning from the Direct Marketing Association (DMA), which pointed out that pulling out of all EU bodies, regulations, and frameworks as part of a no-deal scenario, could bring data processing across borders screaming to a halt.

 

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