Points of View

NRF’s Big Show: Put experiences at the heart of retail strategy

Feb 8, 2019 Melissa O'Brien

The retail world is swarming with big, fantastic ideas. There’s no better showcase for these ideas than the National Retail Federation’s (NRF) Big Show, which was held January 13-15, 2019. It brings together the best and brightest folks in retail for a giant gathering of the minds. Augmented and virtual reality (AR/VR), IoT, blockchain, 3D printing, and digital voice assistants are just a few of the technologies that participants discussed and powerfully displayed in action at the booths around the expo floor. But, conversations heard around the halls tell a deeper, more meaningful story about these technological advances.


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