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Puma Seeks A Material Edge in its Supply Chain

Jun 24, 2013

Puma, the German sports goods company, is searching for alternative materials it can make its products from, shifting from its traditional use of virgin raw materials like leather and rubber. In doing this, it is one of many companies in its industry seeking to find more sustainable ways to source and sell its products. But the journey Puma has taken may well have given it an innovation advantage over its competitors.


Puma Seeks A Material Edge in its Supply Chain

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