- Maybe RPA is a gateway drug after all, as AI takes the number one spot for investment focus
- Most automation strategies are failing because they aren't impacting customer experiences. We must broaden beyond the back office...
- UiPath hyped a market that simply wasn’t there. Now we must build one that's REAL - one we can TRUST
Points of View
More Customer Experience Management Research
Retailers: you must embrace digital in your physical environments too
You can grow your retail business by embracing digital interactive technologies, using them to create new customer experiences and enhance existing ones. Even in businesses that still rely on traditional “physical” methods to sell products, digital technologies can have a huge positive impact on commercial growth. At our recent FORA event in New York, we spoke to an executive from the cosmetics industry, to gain insight into what digital means to this traditional multi-billion-dollar market.
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