Points of View

Retailers: you must embrace digital in your physical environments too

You can grow your retail business by embracing digital interactive technologies, using them to create new customer experiences and enhance existing ones.  Even in businesses that still rely on traditional “physical” methods to sell products, digital technologies can have a huge positive impact on commercial growth.  At our recent FORA event in New York, we spoke to an executive from the cosmetics industry, to gain insight into what digital means to this traditional multi-billion-dollar market.

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