Points of View

Shed complacency and innovate your CX—guidance from design leaders

Jul 11, 2019 Melissa O'Brien


Most companies are trying to put the customer at center stage, but there’s too much confusion, and there are too many over-hyped buzz words, especially in the big banks. A holistic front-to-back transformation is the key to unlocking the potential for great customer experiences. At our HFS executive roundtable in London, HFS and Genpact brought together 15 banking leaders and first movers to discuss the challenges and path to using experience innovation to design better experiences.


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