Points of View

The Big Green Monster Is Back to Punish Your Lousy Cloud Carbon Footprint

Before you know it, your cloud carbon footprint is going to be as important as how you treat your employees, how you address diversity and the gender pay gap in the workplace, and how reliably you pay your suppliers.


Greenpeace advises that the IT sector’s energy footprint consumes approximately 7% of the world’s electricity. As businesses push more services and processes to the cloud, it’s high time for enterprise leaders to make sure their cloud infrastructure is not only the most reliable and scalable, but also the most environmentally friendly—or else risk a PR catastrophe—especially if they were aware of their options to reduce their carbon footprint and deliberately ignored them.


Why it’s your responsibility to assess your cloud carbon footprint


The reality is cloud is now big business—and those warehouses packed with servers—are chewing through energy... a lot of it. Growing demand for cloud services—and the increased reliance on high-compute technologies in the enterprise—will see the amount of energy consumed by industrialized data centers increase. And with that, their carbon footprint will become a much higher priority for governments, watchdogs, and the public. While it falls on cloud services providers to put a squeeze on energy efficiency to boost margins now, the conversation will undoubtedly find its way into their client’s board room. In the same way enterprises were expected to "go green" and boost energy efficiency across their estate, they will now be expected to hold their providers to account. Already organizations such as Greenpeace are assessing the green credentials of the major providers; enterprise leaders should use this information to make sure their partners green credentials are up to par.


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