Points of View

What Difference Does Design Thinking Make in Healthcare Services?

Oct 9, 2017 Barbra McGann

Interview with Dr. Pracha Eamranond, SVP, Medical Affairs and Population Health, Lawrence General Hospital

 

As the healthcare industry moves toward value-based care from the traditional fee for service, the “value” of healthcare takes on a new meaning. “Value” shifts from being about a person or insurance company paying for services regardless of outcome to a healthcare provider being paid based on outcomes. It puts greater emphasis on the quality and timeliness of services and the impact they generate for the human involved – as a patient, caregiver, physician, pharmacist, or community member.  This move needs to be about bringing humanity to healthcare, which in turn will change the health, medical, and financial outcomes for the better. In business operations, a framework or method is useful for making a change and design thinking can be that approach. Traditionally, service providers that help companies operate more efficiently use reengineering, Lean Six Sigma, and custom methodologies that focus on process and technology. Design thinking plays a complementary role.

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