HfS Research’s recent Market Landscape report, Where offshore analytics is heading in 2011, supports this HfS FormGuide. The HfS Form Guide offers buyers a quick way to identify and understand the providers operating within a particular market niche. HfS analysts plot the analytic services of providers along two major axes—market footprint and market potential. A provider’s market footprint reflects its analytics revenues, its capabilities and the nature of its clients. Market potential measures the provider’s ability to scale, its ability to create a “business utility” by coordinating information and expertise across multiple clients and verticals, and the ability to convert data to actionable information through high value analytics.