HFS Core Team

John O'Brien

Research Director, RPA Customer Experiences

John O’Brien is a Research Director for RPA Customer Experiences at HfS Research. John is leading HfS’ analysis for buyers and suppliers into the hugely disruptive and transformational space of Robotic Process Automation (RPA).


As part of the broader Intelligent Automation continuum (comprising RPA, cognitive and artificial intelligence), RPA has become the defacto tool for enterprises looking to automate processes, radically reducing cost, and transforming productivity across their operations. John is driving HfS’ research to assess the leading RPA vendors to support enterprise decision making, alongside analysing the adoption and disruption of RPA by IT service suppliers.


A respected industry analyst with over 15 years’ experience in the sector, John’s deep understanding of the business process services (BPS) and IT services markets comes from having held senior analyst positions in Ovum, Datamonitor/ComputerWire and most recently TechMarketView, where he was research director for BPS, advising leading BPS suppliers, forecasting, and analysing the key industry trends across the UK market. John is often quoted in the press, has appeared on TV, and is a regular presenter at events.  


John has postgraduate qualifications in Journalism, and BA (Hons) in English and French Literature.


He lives with his wife, and children in Berkshire, and in his spare time tries to keep up with his other loves of cooking, cricket and football. Just don’t quiz him too hard about them!