Mark Reed-Edwards is Vice President, Digital Marketing, for HFS Research. A seasoned marketer, writer and content expert, he was an early member of the HFS team from 2010 to 2016, serving as one of the company’s original marketing and content leaders. In that time, he helped create the HFS brand identity, managed the company’s biggest events, and worked on key research and content initiatives.
Before returning to HFS in 2021, he ran his own marketing consultancy, Reed-Edwards Global, Inc., working with C-level executives around the globe on marketing, content and strategy, including leaders of Microsoft, Dell Technologies, Cybereason, Kronos, Raytheon Cyber, and Spartan Race. In 2017, he co-founded PodCo Media Networks and served as CEO. The network created and produced a number of successful business-focused podcasts, including his popular marketing podcast, Confessions of a Marketer.
Previously, Mark was Director of Content, Creative and Brand at Sophos, a global provider of IT security software and services. Before Sophos, Mark spent six years at Yankee Group, where he built the company’s editorial, content, web, and creative groups from the ground up. He was responsible for the company’s rebranding in 2006.
Before Yankee Group, he ran web marketing for Intranets.com, an early cloud-based provider of intranets for small business that is now part of Cisco. He also worked in several marketing and communications roles at EMC Corporation, where he was an early believer in the power of the web and pioneered customer and partner social communities before the term “social media” was coined. Earlier, Mark worked in marketing for Stratus Computer, as a marketing consultant for brands such as Gillette, Rhone Poulenc Rorer and Polaroid, and as an executive speechwriter.
Mark started his career in broadcasting—as a producer and writer for legendary media figure Dick Clark at a New York-based radio network and running leading radio stations in New York state.
Mark occasionally lectures on marketing at his alma mater, the University of Massachusetts, Boston, where he served on the executive board of the Entrepreneurship Center. He was also recently the executive director of The Venture Forum, a non-profit organization dedicated to fostering entrepreneurship in Massachusetts. Mark also served on the boards of WICN, a public radio station in Worcester, MA, and his town’s cable advisory board. For more than a decade, he was involved in scouts—both of his sons are Eagle Scouts and his daughter achieved Gold Award. In his spare time, Mark likes traveling, hiking with his dog, picking out tunes on his guitar, writing, and reading.