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Nischala is Chief Marketing Officer at HFS Research. She will oversee the global marketing function with responsibility for marketing strategy, brand, content, operations, corporate communications, social media and events. She will also champion the charter of diversity & inclusion and sustainability – themes that are core to HFS’s values.
The penchant for ‘new and diverse experiences’ has fueled Nischala’s career, taking her across the world to exciting and interesting destinations (US, Europe, India) for work assignments in strategy consulting, technology solution development, and leading innovations for clients like MasterCard, HSBC, Charles Schwab. Over the past two decades, she has had exposure to diverse cultures, global companies, work environments, different world views, and ways of working, which have shaped her career and outlook on life.
In her last role, she was the Global Marketing Director for the CTO Office at Wipro, the technology ‘think-tank’ of the company. As the marketing partner and advisor to the C-suite, she was responsible for the design and execution of integrated marketing programs for emerging technologies (like blockchain, robotics) and the innovation ecosystem (covering university / academia collaborations, start-ups, VC firms, industry associations , technology communities and global consortia ) to influence mind-share and market share.
A recognized thought leader and respected voice in the marketing fraternity, she has multiple awards to her credit like Women in Tech | Leadership Influencer Award (Top 3), WICA (Women in Corporate Awards) – Growth Champion – Top 3 in India, India’s Top 100 Brand & Content Custodians.
She believes in the power of words and that words can be used to create and catalyze positive change. As a way to #PayItForward – she actively writes, speaks, and mentors on causes that deeply resonate with her– the importance of #education, #WomenAtWork, #Skills for future, and power of ideas. Her views have been featured in publications like The Huffington Post, Economic Times, Financial Express, Thrive, etc. She was named among the 2020 Top 20 LinkedIn Voices for India and has received multiple awards and recognitions for her blogs and writing.
Beyond work, she has a wide range of interests, knowledge and experiences around jewelry, design, yoga, health, wellness, books; hence calls herself a ‘polymath’.
An IIM alum (one of the top B-schools in India) and TEDx speaker, she lives in Delhi with her husband, Saurabh Kaushik and daughters, Naisha and Tanishka.