Salesforce is one of the most established SaaS technologies in the market today. It remains a growth market with continued service opportunities. Salesforce is focusing on the platform sell with its Customer Success platform, encouraging clients to adopt an end-to-end view of their CRM environment. This is timely initiative because the increasingly competitive landscape across industry sectors is forcing enterprises to refocus on CRM initiatives – to identity, understand, and better serve their clients. Many enterprises that implemented at least one Salesforce technology previously are now revisiting their CRM strategy to ensure that they are receiving the maximum business benefits from their Salesforce investments. Navigating the vast ecosystem of Salesforce service partners to select a relevant service provider to help them with this however is a complicated process. Service providers for their part need to continue strategic investment in developing Salesforce service solutions and increase visibility of their capabilities to stand out in this crowded market.
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