Introducing Ask HFS AI

Instant insights. Zero friction.

At HFS, we're not just adopting AI—we're redefining what research and advisory should be in the AI era.

We’re making it easier than ever to access the deep insights that power enterprise decision-making. Ask HFS AI (beta) is our new generative AI tool that gives you instant, personalized answers—sourced directly from the HFS research library.

Built in partnership with AWS and Lyzr, this tool transforms how clients engage with research. Just ask a question—in plain English—and get a clear, evidence-based response in seconds.

We’re not just adopting AI—we’re redefining what research and advisory should be in the AI era. Ask HFS AI is the next step in making our insights more powerful, more accessible, and more actionable than ever before.

What is Ask HFS AI?

Ask HFS AI is a dynamic interface that allows users to query HFS’s published research and receive contextual, citation-backed answers in real time. No need to dig through dozens of PDFs or long-form articles. Just type your question and get to what matters faster.

How it works

  • Hosted on AWS Bedrock and Nova infrastructure
  • Powered by Lyzr’s AI agent framework
  • Trained exclusively on HFS-authored research
  • Responds in natural language with direct citations
  • Continuously updated as new research is published

Why it matters

This isn’t just a new feature—it’s a new way of delivering value. Clients come to HFS for clarity, perspective, and action. Ask HFS AI removes the friction between questions and answers—so you can move faster, think smarter, and lead with confidence.

Key benefits

  • Faster access to insight: No more waiting for a follow-up or combing through content
  • Smarter decision-making: Immediate responses grounded in trusted HFS research
  • Simplified experience: Ask a question, get a direct, useful answer
  • Always evolving: Feedback-driven updates to improve accuracy and usability
  • No guesswork: Each answer links directly to the HFS source

Watch how we built it

See how HFS, AWS, and Lyzr partnered to create this first-of-its-kind platform:
Watch the video

Try it now

Explore Ask HFS AI (beta) today and see how we’re redefining research for the AI era.
Launch Ask HFS AI

Sign In

Sign up for a free
research account

With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.

Digests/Newsletters: Overviews of the latest news, insight, and research by HFS.

HFS Events: Exclusive invitations to HFS webinars, roundtables, and summits, bringing together key industry stakeholders focused on major innovations impacting business operations.

By registering you agree to our privacy policy.

I hereby consent that HFS Research can process my personal data.

Premium Access

Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.

Contact us at [email protected] for more information on premium access.

Help

If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.

[email protected]