How a briefing session works

Analysts are in the session primarily to listen but may ask clarifying questions. 

HFS analysts schedule briefings at their discretion based purely on an interest in the vendor, its technologies, and its marketplace, not because of any fee or contractual relationship.

Process and typical lead time

You’ll receive a response to your application within 2-3 business days, and depending on the availability of the relevant analyst(s) we will schedule your briefing to take place typically within a 2-3 week timeframe.

Maximizing time with analysts

The best approach is to provide the analysts with a concise story that clearly presents all your major points in approximately 10 minutes.

Corporate overview

  • Who are you?  
  • What does your company do and why is it worth investigating?
  • Where do you see your company in 3 years?


  • What services and products do you offer?
  • Why do your customers buy your product or service?
  • What business problems does it solve and what are the typical business outcomes for your customers?
  • What differentiates your product from existing products and services?

Competition and Go-to-market

  • Where do you fit in the market relative to your top competitors?
  • What is your G2M strategy, direct or indirect?
  • What are your key partners and alliances?
  • When will you complete your next important milestones?

Request a vendor briefing

Requesting a briefing is simple.

Just click below to get started. Our vendor briefing form asks some basic questions that will help us connect you with the appropriate analyst.

After you complete our online form, we’ll get in touch. If there’s a match to one of our analysts, we’ll get in touch to discuss next steps.

Conducted via Zoom or Teams, with one or two analysts on the line, the briefing typically run about 30 minutes with an additional 20-30 minutes for feedback or discussion.

Once we confirm your briefing, we’ll share the link to connect. We record these sessions so they’re for HFS analysts after the briefing. Especially these days, face-to-face briefings are rare and scheduled at the analyst’s discretion and based upon travel requirements.