Vendor Briefings

Vendor briefings act as a research tool for our analysts, and an opportunity for you as a provider and vendor to present your products, services, and business strategies with an HFS analyst that covers you as a vendor or the related technology or market. During the briefing, the flow of information predominates from the vendor to the analyst and by nature is not meant to be interactive.

Analysts may ask questions of clarification during the briefing session. However, analyst feedback is not the focus and should not play a part or role within any vendor briefing session. HFS analysts schedule briefings at their discretion based purely on an interest in the vendor, its technologies, and its marketplace, not because of any fee or contractual relationship.

Process and Typical Lead Time

You’ll receive a response to your application within 2-3 business days, and depending on the availability of the relevant analyst(s) we will schedule your briefing to take place typically within a 2-3 week timeframe.


Maximizing Time with Analysts

The best approach is to provide the analysts with a concise story that clearly presents all your major points in approximately 10 minutes.

Corporate overview

  • Who are you?  What does your company do and why is it worth investigating?
  • Where do you see your company in 3 years


  • What services and products do you offer?
  • Why do your customers buy your product or service?
  • What business problems does it solve and what are the typical business outcomes for your customers?
  • What differentiates your product from existing products and services?

Competition and Go-to-market

  • Where do you fit in the market relative to your top competitors?
  • What is your G2M strategy, direct or indirect?
  • What are your key partners and alliances?
  • When will you complete your next important milestones?

Typical Venue for a Vendor Briefing

Vendor briefings are typically 40-60 minutes in length with 1-2 analysts and are conducted via phone using HFS’s web conferencing platform. Typically the briefing part takes 30 minutes, after which a short feedback and/or discussion can take place.

Dialling instructions are distributed upon analyst confirmation. Audio briefings are recorded and accessible by HFS analysts after the call. Face-to-face briefings are infrequent and are scheduled at the analyst’s discretion and based upon analyst travel requirements.

Request your Vendor Briefing today

Complete our online form and we will get in touch with you to discuss the next steps.

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