HFS Hot Vendor: NewStore

NewStore profile

  • Lead Author: Melissa O'Brien
  • Product/Service/Hybrid: Product
  • Primary Emerging Tech: Engagement AI
  • Secondary Emerging Tech: Engagement AI
  • Functional Focus Business: Employee Experience
  • Functional Focus IT: Not applicable
  • Industry: Retail & CGP
  • Next Gen Delivery Models: Not applicable
  • HQ Based: NA
  • Published: 2020 Q2
NewStore

Retailers have long been seeking the holy grail of omnichannel—that elusive balance of capabilities that allows customers to seamlessly order online or in-store with a transparent, real-time view of inventory and personalized experiences. Executing an omnichannel strategy theoretically enables associates to be more productive and engaged, improves customer satisfaction and loyalty, and drives growth. But for many retailers, designing and implementing such a strategy involves cobbling together technology components and processes, which results in disjointed and frustrating experiences for employees and customers. With the added complexity of an extremely disrupted retail environment during the pandemic, having the agility to pivot sales and inventory between in-store and online shopping while still meeting customer expectations is even more difficult. Our Q2 2020 Hot Vendor NewStore is coming to market with a solution that offers a platform for retailers to use in an omnichannel experience that connects experiences and data without tremendous technology hurdles

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