The inevitable AI-led convergence, where services are being codified as software and software is absorbing services, is triggering a collision between traditional service providers and software firms. Both are racing to embed intelligence, codify IP, and take ownership of business outcomes through scalable, subscription-led models.

According to a recent HFS Pulse Survey of 305 enterprise clients, two-thirds of enterprises plan to replace significant human-led services and processes with AI-led solutions within the next three years. This shift is fueled by the urgency for agility, resilience, and speed amid volatile macro conditions and rapid tech advancement.

The maturation of cloud-native AI, telemetry-rich platforms, and scalable IP codification is accelerating SaS adoption.

This closed-door executive roundtable brings together a curated group of industry leaders, technology executives, and transformation champions to discuss and debate the future of services becoming (almost) software.

We’ll explore:

  • How AI is transforming the DNA of service delivery across business and IT functions.
  • Success stories and roadblocks in adopting Services as Software models.
  • How enterprise expectations from service providers are evolving.
  • Structuring future-ready service contracts: product-led, outcome-driven, AI-enabled.
  • Forecasting the path ahead: Is the AI hype peaking, stabilizing, or evolving?

Why this matters:

Earlier this year, HFS sized the Software-as-Services (SaS) market as a $1.5 trillion opportunity. Therefore, it’s paramount to understand the underlying modalities and triggers shaping this market for enterprises to reimagine their provider relationships and evaluate existing contracts from a fresh lens.

HFS Participants
phil_new_headshot
Phil Fersht
CEO and Chief Analyst
Ashish Chaturvedi
Executive Research Leader
Melissa O’Brien
Executive Research Leader
Venue: The Lambs Club
132 W 44th St, New York, NY 10036​
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Why attend?
  • Gain practical, cross-industry insights to accelerate Services-as-Software (SaS) adoption.
  • Walk away with clear, actionable strategies for embedding AI and product thinking into enterprise operations.
  • Connect with a curated group of innovators, buyers, and service leaders.
  • Open the door to ongoing collaboration opportunities that extend well beyond the event.

This event is conducted in collaboration with 

Apply to participate

NOTE: This event is designed for senior leaders driving AI strategy within their organizations—such as CIOs, CTOs, Chief AI Officers, Chief Data & Analytics Officers, Enterprise Architects, and Engineering Leads.

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