Ashwin Venkatesan

Executive Research Leader

Ashwin is an Executive Research Leader at HFS Research. He has more than 17 years of experience in the global business services (GBS) and technology services advisory space, with a proven track record as a trusted advisor for C-level executives and services leaders across Fortune 2000 enterprises and service providers.

Before joining HFS, Ashwin was a director at Deloitte's GBS consulting practice, where he spearheaded consulting engagements to help clients set up, scale, and mature their global capability center and outsourcing portfolios. He was involved in multiple initiatives covering the GBS lifecycle (strategy, design, and implementation/continuous improvement) across tech/digital, ER&D, and business operations.

He also held positions at Everest Group (incubating the Cloud and Infrastructure Services analyst and advisor practice and developing advisory offerings for enterprise IT leaders) and Evalueserve (managing business research teams).

Ashwin earned a degree in mechanical engineering from Delhi Technological University and is based in Gurgaon. A sports enthusiast, Ashwin closely follows cricket, basketball, chess, football, and tennis. He spends his weekends playing basketball and taking long drives with his family.

Ashwin Venkatesan

Content By Ashwin Venkatesan

Market Impact Report

Enterprises must embrace AI to reimagine their future, not tinker in the margins

AI is the new enterprise disruptor - those who reimagine purpose, models, and ecosystems will lead; others risk irrelevance.

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Horizons Report

HFS Horizons: Cybersecurity Services, 2025

An assessment of the leading service providers in cybersecurity resilience and innovation.

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Point of View

$1.5 trillion Services-as-Software market takes off—three swimlanes emerge

$1.5T SaS market accelerates as services and software converge—three models reshape enterprise buying and delivery.

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Highlight Report

Birlasoft helps Knorr-Bremse boost CX with e-commerce transformation

Birlasoft helps Knorr-Bremse modernize e-commerce, cut support calls 40%, and boost global digital sales.

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Market Vision Paper

Navigating the future: Reimagine, reinvent, and earn relevance

AI is a catalyst; enterprises must reinvent their value proposition to remain relevant to customers.

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Highlight Report

Hitachi Digital Services launches HARC to improve AI reliability and cost control

The highlight explores HDS' HARC for AI platform that offers real-time visibility, predictive insights, and cost management.

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Point of View

Cloud is no longer plumbing: Why your AI ambitions will fail without a new strategy

Cloud is now the operating system for AI transformation. Enterprises must rethink strategy, sourcing, and governance.

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Market Impact Report

Smash through tech debt: Why AI is the jackhammer

AI is your escape from technical debt—not because it makes legacy cheaper, but because it gives you the tools to tear it down.

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