HFS Core Team
Managing Partner, Sustena Group
Under Brenna’s leadership, Sustena Group’s multi-disciplinary teams fulfill a wide range of strategic and creative assignments for their clients – from developing new brands for innovative businesses to repositioning large organizations to compete more effectively in complex marketplaces. Brenna has been instrumental in collaborating with senior executives to reshape, reposition and deploy existing brands as well as invent, position, and create new ones.
Brenna and her talented team have worked with many prominent companies such as Accenture, Capgemini, Cardinal Health, Dow Jones, Emtec, Exult, Fidelity, Fortent, Genpact, Hewitt, Lazard, Mercer, Pinstripe, Sykes, Texaco and WNS. She has also had extensive experience in working with many private equity firms and their portfolio companies, namely: Accretive LLC, Baird Capital Partners, Carrick Capital Partners, GCI, General Atlantic Partners, Prism Capital, Six Pillars Partners, The Pritzker Group and Warburg Pincus.
A frequent speaker and author on an array of topics regarding business-to-business branding and marketing, Brenna is also involved in various industry associations. She is a past board member of the American Institute of Graphic Arts (AIGA) and a member of the Board of Directors for Rideau Recognition Solutions.
An honors graduate of the Cleveland Institute of Art, Brenna’s earlier work as a graphic designer has been internationally recognized and published in Graphis, American Corporate Identity, Communication Arts (CA), Print Magazine, AR100, Graphic Design: USA, American Typography, and International Trademarks and Logos.