Citation Policy

Reprint License & Citation Guidelines

All research created by HFS Research Limited, (trading as “HFS”), including syndicated (“Research”) and custom (“Custom Research”), is intended to be used internally by our clients.
Clients that actively want to promote, post on their site and/or social media or distribute Research or Custom Research, can acquire a so-called Reprint License.

When a reprint License is acquired, HFS will provide the client with a customer ready deck (excerpt) that can be used in sales and marketing collateral.
This excerpt has unlimited distribution rights with no time limit and can be supplied with additional collateral for use in Marketing/Web materials.
On occasion, clients and others ask us to cite from the Research and/or Custom Research in internal and external materials.
We have created these guidelines to govern that kind of usage.

Overview

All use of HFS’ research and its products (data and graphics included) is subject to our review and approval.
Citation of HFS’ content is a client privilege. HFS reviews all non-client requests on a case-by-case basis.
HFS reserves the right to change these guidelines at any time without notice.
HFS reserves the right to deny any and all uses of HFS Research or Custom Research for any reason at any time.

What requires a reprint license?

HFS uses a registration process on its website for clients and non-clients to register and get access to our research. All HFS Freemium research can be accessed after successful registration, and active clients will in addition have access to HFS Premium research.
Research and Custom Research that is available without the need to log in, is considered publicly available research, this includes social media. All publicly available research can be linked to.
In case client wants to partly use/quote information in external or commercial citation, host or distribute publicly available research in its whole, a reprint license is required.
Any Research and Custom Research that requires a login to access it, is considered non-publicly available research and requires a reprint license in case clients want to quote from this research, repost or distribute the research.

What requires HFS approval?

All external or commercial citation of Research and Custom Research, including without limitation:

• Uses of the Research in advertisements, press releases, and sales collateral in any medium
• Uses of the Research in SEC filings or other legal documents
• Links to any websites maintained by HFS and/or its subsidiaries
• All full reproductions and/or distributions of the HFS Custom Research or HFS prohibits clients from distributing a copy or copies of Research, unless reprints are purchased from HFS or the client has express written permission.
• All promotion, distribution, and reuse of HFS content, including any use of the HFS logo, trademarks, or service marks, through any third party in all types of media.

If a client or third party is unsure about a particular use, they must seek HFS approval before making the citation.

How to seek HFS approval

Email Clearance at [email protected]

Provide the full citation and context for your request.

• Include a draft copy of any press releases and other marketing materials, such as newsletters, email campaigns, or direct mail.
• Mention if the company requiring the citation is an existing HFS client.
• Provide the full context of the citation and how it will Attach complete copies of press release drafts, web page mockups, emails, banners, social media posts, white papers, etc., where you plan to place the citation. Indicate the precise research your material cites, including the full title and publication month/year, and analyst name. If the citations do not come from research published on hfsresearch.com, please include a link or attachment of the original source.