HFS SaS Awards

Showcase your innovation. Shape the future.

Award categories

Explore the five categories defining the future of enterprise technology and operations. Each includes who should apply and what the judges will look for.

Category 1: Best Services-as-Software Transformation
For: Enterprise–provider partnerships

Recognizes collaborations that have reimagined service delivery through AI, automation, and reusable IP.

Winning entries should:

  • Demonstrate measurable business impact (speed, cost, scalability, or customer experience).
  • Highlight partnership-driven innovation and collaboration.
  • Show clear before-and-after transformation outcomes.

Submit for this category

Category 2: Best “Services Eating Software”
For: Service providers

Celebrates providers that have embedded proprietary software into their offerings to deliver intelligent, scalable outcomes.

Winning entries should:

  • Demonstrate how delivery has been productized through software, AI, and automation.
  • Show how the embedded software drives intelligence, consistency, and efficiency.
  • Provide measurable business results or adoption metrics proving the model’s success.

Submit for this category

Category 3: Best “Software Eating Services”
For: Software vendors

Honors software companies redefining services through automation, decisioning, and embedded intelligence—eliminating the need for heavy customization or consulting.

Winning entries should:

  • Show how the product delivers business outcomes with minimal integration or manual effort.
  • Demonstrate how AI-driven adaptability and automation are built into the platform.
  • Provide evidence of real-world enterprise adoption and measurable success.

Submit for this category

Category 4: Best Emerging SaS Player
For: AI-native challengers

Spotlights innovators building AI-led, outcome-driven solutions from the ground up.

Winning entries should:

  • Show how the solution was designed from inception to be AI-native and outcome-centric.
  • Highlight agility, scalability, and clear differentiation from legacy models.
  • Provide metrics or proof points of rapid growth, adoption, or market traction.

Submit for this category

Category 5: Best Services-as-Software Transformation by a GCC/GBS Organization
For: Global Capability Centers / Global Business Services units

Recognizes GCCs/GBSs that have evolved from cost-focused delivery centers into AI-enabled innovation hubs.

Winning entries should:

  • Demonstrate how reusable IP, automation, or AI-led customization improved enterprise outcomes.
  • Show how the transformation repositioned the GCC/GBS as a strategic innovation partner.
  • Provide evidence of enterprise-wide impact and business value.

Submit for this category

Next step: What you’ll need to submit
Once you’ve chosen your category, you’ll need to provide:

  • A nomination form detailing how your solution meets each evaluation criterion.
  • Up to three supporting files (e.g., case studies, testimonials, collateral).
  • A 30-minute session with the HFS team to demonstrate your solution (if shortlisted).

Go to How to enter
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* The licensing fee provides reprint rights, which grant non-clients permission to promote and distribute HFS award recognition across their own channels.

Recognition

  • Industry visibility: Finalists will have solution briefs published on HFSResearch.com, amplifying their thought leadership across our global audience.
  • Prestige spotlight: Winners will be showcased in a high-profile webcast hosted by Phil Fersht and Saurabh Gupta, reaching senior executives and influencers worldwide.
  • Credibility boost: Recognition from the HFS SaS Awards signals that your solution stands out in one of the most competitive and disruptive areas of enterprise technology.
  • Promotion rights: Clients may promote their award freely as a mark of excellence. Non-clients may promote following the $7,500 licensing fee.*
  • Long-term value: Winners and finalists will be referenced in HFS analyst research and events throughout the year, extending visibility well beyond the awards.

Submissions close December 15, 2025.

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