With Agentforce ready, enterprises must step up to find a new breed of partner

Enterprises are spending significantly on Agentforce, but the reality is that many are stuck in experimentation and proof-of-concept (POC) stages. Decades of technology, process, and data debt mean the platform lacks the foundation required to drive real value. To tackle that, Salesforce and its clients are increasingly turning to service partners with the expertise to deliver that impact.

Through its iGNITEHub framework, Movate has developed a roadmap to help enterprises drive ROI on their Agentforce spend. But this requires a mindset shift from providers and enterprise leaders who are responsible for realizing value from AI in the front office (CDOs, CIOs, CTOs, etc.) to make that a reality.

Most simply aren’t ready for Agentforce, and Movate wants to fix that

Agentforce only delivers when it’s built on the right foundation: quality data, standardized processes, and a modernised technology stack. Instead, most enterprises are layering Agentforce implementation onto decades of debt, which is why they are stuck with POCs or small-scale successes. This isn’t just an innovation problem; it’s impacting the top and bottom lines. The technology is ready, but most organizations are not. This is where Movate wants to help.

Movate is building on its CX-led heritage to reposition itself as one of the first mid-tier providers with a roadmap to help enterprises take ownership of their readiness journey and build the foundation for Agentforce adoption.

Movate’s iGNITEHub framework sits at the core (see Exhibit 1)—a structured framework that helps enterprises put the building blocks in place to drive real value with Agentforce. It starts with an AI maturity assessment that shows enterprises the effectiveness of their existing investments and identifies where and why they stalled. Enterprises can then strip away redundant components, host workshops to drive process standardization, and put processes and controls in place to clean, organize, and govern data.

Exhibit 1: The four stages of Agentforce adoption in iGNITEHub

Source: HFS Research and Movate, 2025

The outcome is an AI-ready front office that enables enterprises to get “unstuck” in experimentation, moving to production-grade deployment with real-world outcomes. As Agentforce evolves, iGNITEHub promises continued support, optimization, and testing, ensuring that enterprises remain relevant and can future-proof themselves as the technology evolves.

Success hinges on partners that can eliminate enterprise debt, not just deploy new capabilities

HFS had earlier called out Salesforce’s move to grab a bigger piece of the front-office pie and evolve from a CRM provider to an AI platform for enterprise operations, and Agentforce is at the core of that. Movate’s big bet on enterprise readiness is no coincidence. It understands that Salesforce’s move won’t be led by capabilities alone, but by the strength of its ecosystem to translate capabilities into outcomes.

This shift means that enterprises must stop evaluating partners based on legacy implementation metrics such as size and scale, which is where Movate traditionally fell behind its peers. What matters now is whether a partner can help enterprises crush their debts to build a foundation for scalable Agentforce adoption—not layering new capabilities on top of decades of enterprise debt.

Movate’s strategy is a fine example of this shift, moving beyond simple CRM implementations to target enterprise readiness and transformation. HFS sees Movate sit somewhere in the middle—it has the size to deliver while being nimble enough to pivot to drive real transformation. We see this as an appealing prospect for enterprises looking for the best of both worlds.

Despite growing interest, the Agentforce market remains immature with few scaled deployments

Movate isn’t alone in building a roadmap for Agentforce readiness. It’s a crowded market with very few scaled success stories due to its nascency. That makes it even harder for enterprises to pick the right partner. While this might tempt leaders to turn to their old assessment metrics, size, and scale, they must realize that a provider’s true differentiator is its ability to provide real-world successes and proof points.

With its mid-tier flexibility and CX-heritage, Movate can strengthen its credibility among larger, more established peers by proving it can deliver transformation at scale. It does this by demonstrating repeatable success where the stakes are real, which means landing a flagship client, documenting outcomes, and showcasing how its framework got them there. At the same time, enterprises should demand clear proof it’s happening; but if they’re patient zero, the deal must be priced accordingly.

The Bottom Line: Your Agentforce success will be limited without the right partner, so change your mindset today.

CIOs and CTOs already know that their ROI on Agentforce spend is low and that they’re mostly stuck in the experimentation phase. The way out is to rip up the existing rulebook, move beyond partners with a legacy implementation mindset, and choose those committed to driving true AI-driven transformations.