2024 HFS RESEARCH AGENDA

The rise of the Generative Enterprise™ —are you ready?

Key elements of the 2024 HFS Research Agenda

  • 2023 was the year of the Digital Dichotomy. 2023 was meant to be a glorious, global post-pandemic year of progress and value realization. Instead, it was the year of the Digital Dichotomy, a frustrating dual reality of balancing myriad macroeconomic headwinds with burgeoning innovation and trying to make progress. Cost savings reigned supreme, and innovation budgets were cut to the quick.
  • 2024 is the year of the Generative Enterprise™. As we set our sights on 2024, the onus is on enterprise leaders to squelch the Digital Dichotomy and find ways to complement cost savings with new forms of value and growth. The key to unlocking this path forward is by embracing the Generative Enterprise™. Generative artificial intelligence (GenAI) technologies offer the potential of huge business benefits in terms of continuously generating new ideas, redefining how work gets done, and disrupting business models steeped in decades of antiquated processes and technology.
  • Get ready for a new S-curve of value creation. The IT and business services industry is at an inflection point of jumping to a new S-curve of value creation. The past several decades of people-driven value creation have yielded a gradual S-curve of value. The advent of GenAI unlocks the potential for the AI-driven Generative Enterprise™, characterized by rapid productivity advancements, data-driven decisioning, and an end-to-end scope.
  • We designed our strategic research agenda to enable readiness for the Generative Enterprise™. HFS has designed a thought-provoking array of research to help enterprises and their service and technology ecosystem partners make rapid strides toward unlocking and achieving new forms of value in 2024 and beyond.

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