The concept of mass personalization has been around since the 80s. The idea is to recognize that each customer is an individual with unique preferences and tastes and then cater to their needs and wants with tailored offerings and experiences. Marketers and technologists have made many attempts to cater to this “market of one” over the years, but delivering on this potential is easier said than done, especially when your customer base ranges in the millions. Crayon Data is a specialist data and AI startup working at the intersection of marketing, analytics, and customer engagement to deliver a tangible approach to mass personalization and deliver on its potential.
April 20, 2021 Your mega-compendium of HFS OneOffice Hot Vendors organised by change agents, business services, IT services, industry and A-Z.
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