HFS Horizons: Digital Marketing and Sales Services, 2025

HFS Horizons: Digital Marketing and Sales Services, 2025, assesses how well service providers are helping their clients embrace innovation and realize value. The study evaluates providers’ capabilities across the HFS definition of the digital marketing and sales services value chain based on a range of dimensions to understand the why, what, how, and so what of their service offerings.

• Horizon 1: Functional digital transformation: The ability to drive digitized processes to improve business outcomes such as cost reduction, speed, and efficiency across elements of the digital marketing and sales value chain
• Horizon 2: Enterprise transformation: Horizon 1 + the enablement of the OneOffice model of end-to-end organizational alignment across the front, middle, and back offices to drive unmatched stakeholder experience and enterprise modernization
• Horizon 3: Ecosystem transformation: Horizon 2 + the ability to drive the OneEcosystem impact via collaboration across multiple organizations with common objectives around driving completely new sources of value

This research highlights the value-based positioning for each participant across the three distinct Horizons. It also includes detailed profiles of each service provider, outlining their provider facts, strengths, and development opportunities.

Inclusion criteria: We invited diversified providers of business process services with established business lines focused on supporting enterprise needs for digital marketing and sales services to participate in this study. Participation guidelines:

• Annual Digital Marketing and Sales Services, 2025 revenues (combined) of at least $250 million or a 10% contribution to overall revenue
• An existing portfolio of services spanning our digital marketing and sales services value chain

HFS Horizons: Digital Marketing and Sales Services, 2025

Note: All service providers within a Horizon are listed alphabetically
Source: HFS Research, 2025

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