Big results demand big bets and this year’s Volvo Ocean Race is no exception. As seven boats are set to embark on the first leg of a grueling sailing competition, one team is likely to generate more attention than the rest. SCA, in an effort to raise the profile of its global brands, is sponsoring an all-female crew that for the first time ever has a fair shot at winning this around the world race. Fortunately for most of us, this report extracts the lessons the effort provides for exploiting digital channels without even getting our feet wet.
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