HFS Advisory Board
One guy who we just have to have working with us is the Prince of Procurement, the Pontiff of Procure-to-pay himself, Chi-town’s own Mr Jason Busch. Jason is working closely with the Horses for Sources research team to develop a comprehensive research program covering the procurement and strategic sourcing BPO space.
Jason is Founder and Managing Director of Azul Partners, a boutique advisory firm, and a partner/affiliate of Horses For Sources. He is also Editor of the highly trafficked sourcing, trade and supply chain blog SpendMatters. He is regarded as one of the leading technology pundits and thought leaders in the trade, procurement and operations worlds, which is why we asked him to be an expert contributor to our research coverage.
His current research and interest areas include the future of global sourcing, purchase-to-pay platforms, risk management, supplier information/performance management, and the growth of communities of interest and online social networking within the procurement, trade and supply chain worlds.
Jason has extensive experience advising leading technology and solution companies on both the strategic and tactical components of marketing. Prior to launching Azul Partners, Jason directed branding and strategic marketing for FreeMarkets, a leading provider of sourcing and supply management technology and services. During his tenure at FreeMarkets, he created and spearheaded a range of marketing functions including competitive intelligence, strategic marketing, and analyst relations. Overseeing the publication of all marketing content to drive lead generation and sales efforts, he also led FreeMarkets' efforts to become the eminent thought leader in the supply chain arena. Jason also served as Manager, Corporate Development, and was active in numerous acquisition, corporate strategy, partnership, go-to-market strategy and channel efforts, including make/buy and a range of product strategy and product management-related initiatives.
Prior to FreeMarkets, Jason served as consultant and analyst with Northeast Consulting (acquired by Nervewire), a Boston-based management consulting firm focused on the intersection of strategy and technology. At Northeast Consulting, he advised a diverse group of leading technology and services companies on corporate and product strategy. Jason served as a project manager for a range of assignments, working closely with vendors and consultancies ranging from billion-dollar vendors to small, venture-backed start-ups. In addition to working with providers on corporate and product strategies, he helped craft tactical sales tools, including strategic marketing content, ROI analyses, and market-driven launch plans.
Prior to entering the technology arena, Jason worked as an analyst for a small merchant bank where he analyzed private placement convertible and fixed-income investments in the US and European markets.
Jason has authored over a thousand columns, whitepapers and op-ed pieces on supply chain, technology and economic issues (many in a private label format for his clients). His analysis of supply chain and spend management topics have been published in Internet Week, CPO Agenda, Industry Standard, Information Week, Electronic Buyer's News, Communications Week, and Supply and Demand Chain Executive. Currently, he serves as Editor-at-Large of Surplus Record, an industrial publication with over 75,000 subscribers. Jason's opinions have been quoted in numerous essays, articles, books, and academic papers ranging from The New York Times to the writings of Forrester Research and he has spoken at numerous industry events and conferences.
Jason holds an MA in history from the University of Pennsylvania. He also completed his undergraduate studies at the University of Pennsylvania, receiving a BA, cum laude, with departmental honors, in history and English literature. In addition, Jason has completed coursework at the Wharton School of the University of Pennsylvania.
When not hurling forth on all things procurement, Jason enjoys cooking, running, restoring antiquarian books and spending time with his family. He is also partial to the occasional dram of the Scottish firewater (but he didn’t ask us mention that).