Paras Chugh

Paras Chugh is an Associate Practice Leader at HFS Research, with nearly a decade of experience in market research and strategy consulting. He focuses on emerging technologies and digital capabilities that drive impactful, sustainable business outcomes across industries, helping enterprises and service providers navigate adoption, transformation, and market shifts.

Before joining HFS, Paras worked as a Strategy Consultant at Accenture Strategy, advising media and technology-led organizations on go-to-market strategy, financial and business modelling, strategic partnerships, content strategy, and growth transformation programs. Prior to this, he held a strategy consulting role at EY-Parthenon, where he supported product strategy, growth initiatives, and market assessments for media and consumer technology companies. He also brings strong analyst experience from Everest Group, contributing to IT and digital services research, including benchmarking assessments and thought leadership. He began his research career as an intern at Deloitte, where he co-authored an industry co-branded report with NASSCOM.

Paras holds an MBA from IIM Sambalpur, where he developed a strong foundation and earned academic distinction in market research. He also has a bachelor’s degree in information technology. He has developed deep subject-matter expertise in the media and entertainment and life sciences verticals as well as horizontal expertise in cloud transformation, data privacy, and emerging digital technologies.

Outside of work, Paras is an avid sports enthusiast with a strong interest in basketball, football, and Formula 1. He likes spending quality time with family, engaging in live events, and exploring cultures through travel.