Sam Duncan

Practice Leader

Sam Duncan is a practice leader for HFS Research, based in Cambridge, UK. He graduated from Bournemouth University with a degree in economics. His interest in macroeconomics focuses on how the evolution of technology accelerated globalization. He also studied law, accounting, and investment management.

Since joining HFS, Sam has developed his understanding of blockchain and continues exploring the latest applications of the technology across various industries. He applies his economics background to keep up with the latest banking and financial services industry trends, with a particular interest in insurance. He is a regular contributor to the HFS Market Index, a quarterly report that breaks down the performance and key events of the leading service providers throughout the previous quarter.

When he's not keeping up with the latest market developments, Sam enjoys playing for his local rugby club and can often be found sampling the output of local breweries.

Content By Sam Duncan

Competitive Intelligence

Accenture: Service Capabilities for Assuring the Generative Enterprise™, 2024

A look at how Accenture performed in the HFS Horizons: Assuring the Generative Enterprise™, 2024

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Challenger Series

HFS Challenger: Innova Solutions

Bringing two decades of acquisitions under one roof with a new focus on digital transformation deals.

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Highlight Report

Mphasis initiatives offer the promise of a return to growth

Mphasis' initiatives in AI, BFSI, and digital transformation inspire signs of return to growth after a torrid 2023.

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Highlight Report

In a bid to stay relevant, NTT DATA consolidates its global footprint

NTT DATA is acting to radically overhaul its global go-to-market to make a $30 billion global IT services provider.

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Horizons Report

HFS Horizons: Assuring the Generative Enterprise™, 2024

Quality assurance is pivoting toward quality engineering to become an integral part of the software development life cycle.

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Challenger Series

HFS Challenger: MSRcosmos

Delivering Agile with a blend of products and services for midmarket clients.

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Highlight Report

Connect GenAI with your data better through process intelligence

HFS CEO Phil Fersht connects with Celonis Co-CEO Alex Rinke to explore the link between GenAI and process intelligence.

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Data Viewpoint

Q3 2023: The “fastest five” service providers’ revenue growth is normalizing, but it continues to

Mid-tier service providers continue to beat the market average revenue growth despite challenging macroeconomic conditions.

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