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A vendor briefing is a research tool for industry analysts, and an opportunity for IT vendors to present its products, services and business strategies with analysts that cover the vendor specifically or a related technology or market. During a vendor briefing, the flow of information predominates from vendor to analysts and is not interactive. Analysts may ask questions of clarification during a briefing session. However, analyst feedback is not the focus and should not play a part or role within any vendor briefing session. HfS analysts schedule briefings at their discretion based purely on an interest in the vendor, its technologies and its marketplace, not because of any fee or contractual relationship.
Requesting a Vendor Briefing
To request a briefing with HfS analysts, complete our Vendor Briefing online form.
Vendor Briefing Process and Typical Lead Time
Within two business day of submitting your completed application, your request is assigned to a specialist. To gauge analyst's interest, the specialist will disseminate your request to the relevant analysts, who will typically respond to the specialist with Yes or No to your request within 2-3 business days. Lead times for scheduling analyst accepted briefings are dependent upon analyst responsiveness and availability and are typically scheduled 2-3 weeks out. The lead time significantly increases for requests exceeding two analysts or when a HfS or industry event is taking place.
Typical Venue for a Vendor Briefing
Vendor briefings are typically 30-60 minutes in length with 1-2 analysts and are conducted via phone using HfS's web conferencing platform. Dialing instructions are distributed upon analyst confirmation. Audio briefings are recorded and accessible by HfS analysts after the call. Face-to-face briefings are infrequent and are scheduled at the analyst's discretion and based upon analyst travel requirements.
Maximizing Time with Analysts During a Vendor Briefing
The best approach is to provide the analysts with a concise story that clearly presents all your major points in less than five minutes. Who are you? What does your company do and why is it worth investigating? What services and products do you offer? Why do your customers buy your product or service? What business problems does it solve? What differentiates your product from existing products and services? Where do you fit in the market relative to your top competitors? When will you complete your next important milestones?
HfS Research's Policy on Non-Disclosure Agreements
HfS's business depends not only on the free flow of information and opinion, but also on our ability to be responsible stewards of confidential information. Vendors and end-users ask HfS analysts on occasion to agree to NDAs before communicating information they regard as confidential. This policy discusses the typical situations in which our analysts may be asked to enter NDAs, and the policy and process for dealing with such requests.