HFS SaS Awards 2025

This category is for service providers who have embedded proprietary software into the core of their offerings. Strong submissions will:

• Show how traditional delivery has been productized into a scalable, reusable, and intelligent solution.
• Demonstrate how the embedded software drives intelligence, automation, and consistency in delivery.
• Provide examples of business results or client adoption that prove the model works in practice.

This category recognizes software vendors who are redefining services through technology. Strong submissions will:

• Show how the solution eliminates or reduces the need for heavy customization, integration, or consulting.
• Demonstrate how decisioning, automation, and adaptability are embedded directly into the software.
• Provide evidence of real-world adoption where enterprises achieved outcomes without additional layers of services.

This award spotlights AI-native challengers reshaping services from the ground up. Strong submissions will:

• Show how the solution was designed from inception to be AI-led, outcome-driven, and highly adaptive.
• Highlight agility, scalability, and differentiation from legacy service or software models.
• Provide metrics or proof points that demonstrate rapid growth, adoption, or market traction.

This category recognizes Global Capability Centers (GCCs) or Global Business Services (GBS) units that are redefining enterprise enablement through AI-driven delivery. Strong submissions will:

• Highlight initiatives where GCC/GBS moved beyond labor-arbitrage to AI-driven models.
• Show how reusable IP, automation, or AI-led customization improved enterprise outcomes.
• Provide examples of how the transformation positioned the GCC/GBS as a true innovation hub for the enterprise.