HFS RESEARCH WEBINAR

AI everywhere, results nowhere?
Why customer and employee experience still matter

June 25, 2026 | 10:00 am - 11:00 am EST | Via Zoom

For years, enterprises have invested heavily in digital transformation, automation, cloud, data platforms, and now AI. Yet despite billions spent on technology, many organizations continue to struggle with poor customer experiences, disengaged employees, fragmented processes, and disappointing business outcomes.

Why? Because AI cannot compensate for or fix broken experiences, it amplifies them. As enterprises rush to deploy agents, copilots, and autonomous workflows, a new “experience layer” is emerging, where customer experience, employee experience, and intelligent operations must work together seamlessly. Companies that focus solely on technology risk accelerating inefficiencies rather than eliminating them.

In this HFS webinar, Saurabh Gupta and Melissa Fersht explore why the HFS OneOffice framework remains more relevant than ever in the age of agentic AI and Services-as-Software™. They’ll discuss how leading enterprises are addressing persistent customer experience failures, closing growing employee experience velocity gaps, and creating shared accountability between business and IT to deliver measurable outcomes.

Through real-world examples and enterprise stories, we’ll examine why some organizations are investing heavily in AI yet seeing limited returns, and what separates the leaders who are successfully translating AI investments into better experiences, higher productivity, and stronger business performance.

What you’ll learn:

  • Why customer experience remains broken in many AI-enabled enterprises
  • The growing employee experience velocity gap and its impact on transformation
  • Why OneOffice is fundamentally about shared responsibility between business and IT
  • How the experience layer is evolving in the age of agentic AI
  • Practical actions organizations can take to align technology investments with customer and employee outcomes
  • Real-world examples of enterprises turning AI investments into measurable value

Future success isn’t about deploying more AI for efficiency and productivity. It’s about creating a OneOffice where experiences, operations, and intelligence work as one to unlock real business value and competitive edge.

Why attend

Deploying more AI won’t fix broken experiences, it may amplify them. Discover how leading enterprises are using the OneOffice framework to connect AI investments with better customer outcomes, stronger employee engagement, and measurable business value.

OneOffice in the Services-as-Software era

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