From ambition to impact: The Services-as-Software™ leaders reinventing enterprise transformation

The HFS Services-as-Software™ Awards were created to recognize the organizations moving beyond traditional software and labor-based services to deliver technology-enabled, outcome-focused enterprise solutions.

The inaugural 2026 awards attracted more than 250 submissions across four categories. Following an evaluation and voting process involving HFS analysts and members of the HFS Global Advisory Board, 31 nominations advanced as finalists, and first-, second-, and third-place winners were named in each category.

This webinar brings together the top three winners in the Best Services-as-Software Transformation and Best Services Eating Software categories. These companies are participating because their award-winning entries demonstrated how technology, data, domain expertise, and services can be combined to redesign delivery and create measurable enterprise value.

Best Services-as-Software Transformation recognizes end-to-end transformations that put the Services-as-Software model into practice. Best Services Eating Software recognizes service-led models that embed software and AI capabilities directly into how outcomes are delivered.

Best Services-as-Software Transformation

• First place: Ema
• Second place: Capgemini
• Third place: Cognizant

Best Services Eating Software

• First place: Genpact
• Second place: Firstsource
• Third place: IBM Consulting

Hear directly from the winners about the work behind their entries: what they set out to change, how they challenged traditional delivery models, and what it took to move from ambition to scalable outcomes.

HFS will examine the decisions, obstacles, and lessons behind the winning work, including where established operating models had to change, how impact was measured, and what other enterprise leaders can learn from these approaches.

What we’ll discuss

• How leading organizations are turning Services-as-Software from an ambition into an operating reality
• Where services are absorbing software capabilities and changing how enterprise outcomes are delivered
• What distinguished the award-winning approaches
• The organizational, commercial, and technology barriers the winners encountered
• What other enterprise leaders can apply to their own transformation agendas

Who should attend

CIOs, CTOs, CAIOs, CDOs, operations and transformation leaders, and senior executives responsible for rethinking how technology and services come together to deliver enterprise value.

Register to hear directly from the organizations recognized for setting the pace in Services-as-Software.

Can’t make it? Register anyway, and we’ll send you the recording.