Welcome and opening remarks
Joel Martin is Chief Research Officer at HFS Research, where he leads the firm's global research agenda at the intersection of IT services, enterprise technology, and artificial intelligence. He guides a growing, multi-disciplinary research organization worldwide.
Dana Daher is an Executive Research Leader at HFS Research, spearheading research initiatives in emerging technologies and employee experience. With a unique blend of expertise in anthropology and IT, Dana leads cutting-edge research that shapes industry landscapes across various domains.
Joel Martin and Dana Daher open the HFS NY Spring Summit 2026 with the day's theme, How to AI, and put two unfiltered audience polls in front of the room. The first asks where attendees rate their organization's AI strategy maturity; the second asks who in the enterprise is actually best at using AI today. Middle managers lead on usage, ahead of frontline teams, senior executives, and consultants. Joel and Dana also unveil two HFS programs running across the two days: the Data Intelligence Suite, with live analyst demos, and the AI-First Deal Lab interactive workshop on Day 2 designed to translate Services-as-Software™ and outcome-based commercial models into real procurement decisions.
- The HFS NY Spring Summit 2026 theme is How to AI.
- Audience poll 1 (AI strategy): Most of the room reports being either developing or having a clear AI strategy in place. The same question reappears in Phil Fersht's keynote, so attendees can compare the room with the broader Global 2000 sample.
- Audience poll 2 (Who is best at using AI?): Middle managers lead, ahead of frontline teams, senior executives, and consultants. Senior executives finished last.
- HFS unveils the Data Intelligence Suite, a self-serve research and survey-data product, with live analyst demos available both days.
- The AI-First Deal Lab returns as an interactive workshop on Day 2 at lunch, led by Nigel Edwards and Saurabh Gupta, designed to translate Services-as-Software and outcome-based models into real contracts and KPIs.