Points of View

Supply chain managers must embrace traceability; IBM’s double-down proves the tech and knowhow are readily available

Feb 5, 2020 Josh Matthews

IBM has spent a lot of time and money working on traceability in supply chains recently - citing examples that include fully traceable olive oil production, and building more transparent and collaborative connections between farmersconsumers, and the whole value chain. Supply chain managers now have more options on the table to meet the traceability and transparency that their customers and regulators demand: 


  • IBM and Accenture provide two leading examples of directly connecting consumers to the supply chain; IBM’s latest announcement follows on from HFS’ previous analysis of Accenture’s Circular Supply Chain consortium, where consumers can not only trace but also tip the original farmer. 
  • Transparency and reporting are well-established areas of the largely nascent “sustainability services” market, with a strong list of service and consulting giants playing. 
  • Non-blockchain platforms, standards, and databases that utilize trackable barcodes or QR codes are achieving analogous connectivity for consumers, alongside traceability for some of the worlds biggest brands. 

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