Points of View

Prioritize communication to survive the data rights paradox

Jun 15, 2018 Maria Terekhova

There’s an interesting paradox unfolding in the world of digital commerce. On the one hand, there is a growing demand among some consumer segments—particularly young consumers—for products and services that are hyper-personalized to meet their individual needs and circumstances, as opposed to a one-size-fits-all format that treats their individuality as an irrelevance.

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