Points of View

Un-Learning to Embrace a Digital OneOffice Culture

Oct 3, 2017 Melissa O'Brien

The Role of Culture in OneOffice

The classic Peter Drucker adage goes “culture eats strategy for breakfast,” and this holds true for both enterprises and service providers as they make a shift to support digital customer experience. Culture is the foundation that will hold up and ultimately allow for execution on that strategy. So, it is critical not only to design a transformation approach that puts the customer at the heart of all processes and functions, but also to cultivate a culture that supports the values of this OneOffice. In order to do that, people often need to “un-learn”—whether it’s bad habits, ways of doing work, or ways of measuring results. In short, when the goal changes, the team needs to realign and behave differently as well.

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